CREDENTIALS
- Twenty years in commercial data, pricing and business intelligence
- Founded newlens limited in January 2026
- ICO registered (ZC095203)
- Based in Sudbury, Suffolk
- Professional member of BCS, the Chartered Institute for IT (MBCS)
FOUNDER
Mat Keys.
Founder of newlens.
LinkedIn →Mat Keys is the founder and sole active director of newlens limited. He has spent twenty years in commercial data, pricing and business intelligence across retail, distribution, the UK B2B fleet sector and professional services.
newlens applies that enterprise experience to UK small businesses that have outgrown spreadsheet-based operations and want the same discipline at a size and price that fit.
BACKGROUND
Twenty years in the numbers.
AREAS OF EXPERTISE
- AI and workflow automation strategy
- Commercial pricing and rebate modelling
- Salesforce CRM Analytics, Sales, Billing and Invoicing
- Data quality, Data Debt remediation, and analytical reporting
- AI governance and policy for UK SMEs
WHY NEWLENS EXISTS
Big-company problems live in small businesses too.
Manual data handling, the "Admin Tax", "Data Debt", reporting gaps, pricing that leaks margin: large businesses hire whole teams for these. In an owner-led business they land on you. newlens applies the same discipline at a size and a price that make sense for a twenty-person firm. That is the whole idea.
BOOK
Start with thirty minutes.
No charge, no pitch. Tell us what you are trying to see or decide, and we will tell you honestly whether we can help.