About

National Experience. Local Commitment.

Founded by Matthew Keys, newlens brings 20+ years of enterprise analytics and systems design expertise to UK SMEs.

Matthew Keys

20+

Years Experience

Founder

Matthew Keys

newlens was born from a simple observation: SMEs are being restricted by manual, repetitive processes and lack the vast IT resources of enterprise companies.

"I've spent two decades working with data, workflows, and systems across national and global platforms. I'm now bringing that focus to local businesses in Suffolk and beyond. We don't just 'automate' - we build solutions that scale as you grow."

Suffolk

Based in the UK

Contact Us

Why Suffolk

Local roots, national standards.

We're proud to be based in Suffolk, bringing enterprise-grade automation to local businesses. Whether you're in Ipswich, Norwich, or anywhere in the UK, we deliver the same quality of service that Fortune 500 companies expect - but with the personal touch and understanding of local business challenges.

Local Presence

Face-to-face meetings, on-site visits, and genuine understanding of regional business needs.

Enterprise Standards

20+ years of experience with Fortune 500 analytics, now applied to SME challenges.

Personal Service

Direct access to the founder. No call centres, no ticket queues - just real conversations.

Our Approach

How we work with clients.

01

Transparency First

No black boxes. You see exactly what your workflows do, where your data lives, and how every automation works. We build confidence through clarity.

02

Data-Native

We clean the data before we automate. Built on 20+ years of analytics foundations, our workflows are designed for accuracy and reliability.

03

Human in the Loop

Automation handles repetitive tasks. Humans make the decisions that matter. We build systems that empower your team, not replace them.

Ready to reclaim your time?

Start with our free 5-minute AI Readiness Assessment, or get in touch to discuss your automation needs.